PSG AND GOAT SHOW PARIS IS NOTHING WITHOUT ITS PEOPLE
In the last decade, the ascendance of Paris Saint Germain has been the most clear example of what it means to be more than a football club. As a club with glorious domestic history, situated in one of the most prominent fashion capitals of the world, they’ve always generated appeal beyond the pitch. More recently, their player acquisitions, commercial partnerships and ambition to become a global powerhouse have paved the way for football clubs to reimagine their image, and draw fans in that may not necessarily be concerned about on-pitch performance.
DAVID BECKHAM: THE EPITOME OF SUPERSTARDOM AND SUCCESS
In today’s age, being a Premier League football player feels synonymous with having a personal brand. Whether you’re loud and boisterous or shy and quiet, you’ll ultimately find yourself (or a team) negotiating brand deals, utilising social media, and perhaps speaking to publications in order to craft and grow your image as one of the handful able to play right at the top of the game. However, when David Beckham swapped Manchester for Madrid 20 years ago, the landscape for a professional footballer, even an esteemed one like himself, was a whole lot different.
MEET LTTT: THE COLLECTIVE CHANGING THE FACE OF TABLE TENNIS
Fashion and Table Tennis are two worlds you wouldn’t normally associate with each other, but LTTT are turning that notion on its head. From their very own merchandise to the craziest Mizuno’s and Onitsuka Tiger’s on foot, every member uses their individual style to express themselves. Desperate to learn more, we spoke to the man behind it all — Jiro Maestu.
ROLLING BACK THE YEARS WITH GOOD SPIRIT
Good Spirit are rolling back the good times with their latest shirt drop, inspired by the ecstasy of winning trophies as a youngster. Captured in a lookbook reminiscent of an end of season awards night, the long sleeve shirts speak to what’s truly important when playing the game - whether at an amateur level or on the highest stage.
PERNILLE HARDER AND MAGDALENA ERIKSSON SHOW THAT LOVE ALWAYS WINS
Magdelena Eriksson and Pernille Harder are not only Chelsea WFC team mates but real-life partners. ‘Love Always Wins,’ is a film celebrating the on and off pitch achievements of the pair who play at the most elite level of women’s football.
IAN WRIGHT: THE EPITOME OF GREATNESS
Match Of The Day, the show that was once deprived from his childhood is now a place of work, where he is a piece of the furniture as a pundit. Although he does not have a statue at The Emirates, like the likes of Thierry Henry, Tony Adams and Dennis Bergkamp, Ian Wright can add MBE to his name, say he’s spent time in the jungle with Caitlyn Jenner and even call himself a music artist.
CLEVELAND CAVALIERS AND DANIEL ARSHAM, THE COUPLING WE NEVER EXPECTED
The worlds of basketball and contemporary art collide in an unprecedented union between NBA team Cleveland Cavaliers and contemporary artist Daniel Arsham. As announced on 17th November 2020, the artist has taken on the role of Creative Director within the organisation. But what will his new position entail, and how did this groundbreaking alliance come to fruition?
HERE'S WHY MARCUS RASHFORD MBE SHOULD RUN FOR PRIME MINISTER
We love a sportsperson who is able to express their inner self beyond their day job. Whether it’s an interest in fashion, a serious obsession with all things musical, or any other weird and wonderful hobby, we take interest in those that add a dimension to the person we know beyond the sport they excel in.
BECOMING FOOTBALL’S FASHION ICON: HECTOR BELLERIN
Hector Bellerin moved to London to join Arsenal at the tender age of 16, but it’s back home in Barcelona where his appreciation for fashion was really born. Growing up with a Grandma who founded a clothing factory, an awareness of good dress sense has never been too alien to him. Whilst football is Hector’s first love, fashion seems to be a close second.
VIRGIL ABLOH’S IMPACT ON SPORT THROUGH FASHION
Designer Virgil Abloh has become a pillar within the fashion world. From once being an intern to Kanye West to becoming the artistic director for Louis Vuitton, Abloh’s rise has been nothing but inspiring. In 2007 Abloh on ‘The Brilliance’ blog “I am all about championing this new era of designers becoming the new rock stars” – it’s fair to say that 13 years later Abloh has done exactly that.
GB SPRINTER OJIE EDOBURUN DISCUSSES HIS PLATFORM ‘FLOTPE’
23-year old athlete, Ojie Ebodurun, represents Britain as a track and field sprinter who started his journey after success at the 2013 London Youth Games. However, athletics has been a source of inspirations that led to the establishment of his platform FLOTPE. Through the platform, Ojie works to ‘reshape the way stories are created for sporting individuals’.